About
- Big Imagination Group (BIG) is a full-service marketing and social impact agency that creates and executes comprehensive marketing campaigns across various platforms
- They specialize in developing social impact initiatives that merge profit with purpose, aiming to inspire measurable change and engagement for both legacy and challenger brands.
Geographic Focus
BIG is based in the Downtown Los Angeles Arts District within the La Kretz Innovation Campus, positioning them at the heart of a vibrant creative community.
Key Services & Benefits
Comprehensive marketing campaign development
Social impact initiative creation
Multi-platform strategy including television, radio, print, digital, and social media
Web development and out-of-home advertising
Experiential marketing and collateral production
Sophisticated analytics to measure campaign effectiveness
Target Customers
- BIG targets both legacy brands and challenger brands seeking to make a significant impact in today’s attention economy
- Their ideal clients are organizations that value conscious engagement and are looking to integrate social impact into their marketing strategies
- These customers are likely seeking innovative, disruptive ideas that not only elevate their brand presence but also contribute positively to societal change.
Unique Value Proposition
- BIG uniquely combines cross-genre creativity with sound strategic planning to deliver social impact campaigns that go beyond traditional marketing
- Their ability to create conscious and palpable engagement in a noisy marketplace, along with a commitment to uniting profit with purpose, sets them apart
- Being platform agnostic allows them to tailor their approach across television, radio, digital, and experiential channels, ensuring flexible and impactful campaign execution.
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