insight resource group

insight resource group
marketing and advertising company in Lafayette, United states

Founded: 2006

11-50

Lafayette, United states

marketing and advertising

About

  • Insight Resource Group (IRG) offers OneTouchPoint, a comprehensive multichannel marketing services platform
  • It enables businesses to manage integrated marketing campaigns, including coupon management, compliance, inventory management, on-demand printing and promotions, and in-store marketing displays
  • The platform leverages technology-enabled controls to ensure brand consistency, compliance, and sustainability across various industries.

Geographic Focus

National focus within the United States, leveraging nationwide production and distribution facilities.

Key Services & Benefits

    Tech-enabled national and seasonal buying windows

    Inventory management

    On-demand print & promotional services

    Integrated multichannel marketing campaign management

    Coupon management and compliance

    Access to national campaign materials and coupons

    U.Connect platform with automated control and oversight

    Sustainable marketing practices (FSC-certified)

    In-store marketing displays

    Support for distributor networks

    Automated compliance with state and federal regulations

Target Customers

  • IRG targets B2B clients across multiple industries such as Alcohol & Beverage, healthcare insurance providers, real estate companies, and brands that utilize coupon-based marketing
  • Their services are designed for businesses looking to support distribution networks, amplify brand awareness, manage complex marketing campaigns, ensure regulatory compliance, and achieve sustainable marketing practices.

Unique Value Proposition

  • IRG's OneTouchPoint stands out by offering a fully integrated multichannel marketing platform that combines technology-enabled controls with nationwide production and distribution capabilities
  • This integration ensures faster time-to-market, enhanced brand consistency, automated compliance, and sustainable marketing solutions
  • Additionally, the platform's ability to lower costs while maintaining high quality and providing comprehensive oversight sets IRG apart from competitors.

Pricing

Pricing details are not available on the website.

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