
insight resource group
marketing and advertising company in Lafayette, United states
Founded: 2006
11-50
Lafayette, United states
marketing and advertising
About
- Insight Resource Group (IRG) offers OneTouchPoint, a comprehensive multichannel marketing services platform
- It enables businesses to manage integrated marketing campaigns, including coupon management, compliance, inventory management, on-demand printing and promotions, and in-store marketing displays
- The platform leverages technology-enabled controls to ensure brand consistency, compliance, and sustainability across various industries.
Geographic Focus
National focus within the United States, leveraging nationwide production and distribution facilities.
Key Services & Benefits
Tech-enabled national and seasonal buying windows
Inventory management
On-demand print & promotional services
Integrated multichannel marketing campaign management
Coupon management and compliance
Access to national campaign materials and coupons
U.Connect platform with automated control and oversight
Sustainable marketing practices (FSC-certified)
In-store marketing displays
Support for distributor networks
Automated compliance with state and federal regulations
Target Customers
- IRG targets B2B clients across multiple industries such as Alcohol & Beverage, healthcare insurance providers, real estate companies, and brands that utilize coupon-based marketing
- Their services are designed for businesses looking to support distribution networks, amplify brand awareness, manage complex marketing campaigns, ensure regulatory compliance, and achieve sustainable marketing practices.
Unique Value Proposition
- IRG's OneTouchPoint stands out by offering a fully integrated multichannel marketing platform that combines technology-enabled controls with nationwide production and distribution capabilities
- This integration ensures faster time-to-market, enhanced brand consistency, automated compliance, and sustainable marketing solutions
- Additionally, the platform's ability to lower costs while maintaining high quality and providing comprehensive oversight sets IRG apart from competitors.
Pricing
Pricing details are not available on the website.
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