ethnifacts llc
market research company in Irving, United states

11-50

EthniFacts offers custom multicultural research and syndicated data services that leverage demographics and personality factors to help businesses understand and target consumer needs effectively
Their solutions focus on personality-based marketing to identify, influence, and predict consumer behavior.

Based in Irving, Texas, EthniFacts may primarily serve the North American market, though their multicultural focus suggests a potential global reach.

EthniFacts targets businesses and marketers seeking to enhance their understanding of multicultural consumer segments
This includes companies looking to implement personalized marketing strategies, conduct in-depth consumer behavior research, and leverage personality and cultural data to drive business growth
Their services are ideal for organizations aiming to reach diverse audiences beyond traditional demographic categories.

EthniFacts uniquely combines personality theory with cultural research through their Pancultural Genome Project, providing comprehensive insights into consumer behavior
Unlike traditional models, they offer guidance for all consumers without relying solely on census categories
Their innovative approaches, such as Inter-Cultural Aggregation and Intra-Cultural Segmentation, enable businesses to navigate and target the full spectrum of cultural and personality identities.