viant technology
marketing and advertising company in Irvine, United states

About

• Viant Technology offers a people-based digital advertising platform, including an AI-powered Demand Side Platform (DSP) that enables marketers to perform targeted, omnichannel advertising beyond third-party cookies
• Their services encompass Connected TV advertising, data integration, campaign management, and advanced analytics tools.

Target Customers

• Viant targets marketers, advertising agencies, and businesses seeking advanced digital advertising solutions across multiple channels
• Their platform is designed for organizations aiming to enhance their ad buying strategies, optimize campaign performance, and achieve higher returns on ad spend
• Additionally, enterprises transitioning away from third-party cookies and those focusing on Connected TV, Digital Audio, Digital Out-of-Home, and In-Game advertising are primary target customers.

Unique Value Proposition

• Viant's unique value proposition lies in its AI-powered, fully autonomous advertising platform that facilitates precise, people-based targeting without reliance on third-party cookies
• Their comprehensive suite of tools integrates data management, automation, and advanced analytics across multiple channels, including Connected TV and Digital Audio
• This enables marketers to execute highly effective, privacy-compliant campaigns with enhanced measurement capabilities and reduced environmental impact.

Pricing

Not available