the heavyweights

the heavyweights
marketing and advertising company in Indianapolis, United states

Founded: 1991

11-50

Indianapolis, United states

marketing and advertising

About

  • The Heavyweights specializes in creating disruptive brand and marketing campaigns through their Big Idea Process, delivering innovative solutions within a 13-week timeframe
  • They offer agile, customer-centric creative services that are faster and more responsive than traditional large agencies.

Geographic Focus

Indianapolis, IN, USA

Key Services & Benefits

    Big Idea Process methodology

    Agile fixed-fee time-boxed sprints

    Breakthrough idea development in 13 weeks

    KPI measurement, reporting, and improvement

    Dedicated core team for each client

    Access to specialized talent as needed

    Management system completing projects 60% faster than industry standard

Target Customers

  • Their target audience includes businesses seeking innovative and rapid brand or marketing campaign development
  • They cater to companies that value agility, measurable results, and cost-effective solutions
  • Ideal clients are those who have experience with larger, slower agencies and are looking for a more responsive and efficient partnership to quickly implement and adjust their marketing strategies based on actual customer feedback.

Unique Value Proposition

  • The Heavyweights differentiate themselves by delivering breakthrough marketing and branding ideas in just 13 weeks using their proprietary Big Idea Process
  • They employ an Agile methodology with fixed-fee, time-boxed sprints, ensuring cost predictability and eliminating the inefficiencies of hourly billing
  • Their consistent core team of over 24 years ensures high-quality, agile service tailored to each client’s needs, enabling rapid implementation and measurable results.

Pricing

The Heavyweights utilize a fixed-fee pricing model with time-boxed sprints instead of traditional hourly rates. This approach ensures cost predictability and discourages prolonged project timelines, focusing instead on delivering efficient and impactful creative work without additional costs for extended timeframes.

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