the media audit
market research company in Houston, United states

About

• The Media Audit is a media and consumer market research firm that provides audience and consumer research data tailored for advertising decision makers
• Their services include insights into consumer behaviors, lifestyles, purchasing habits, and media usage to help businesses make informed advertising decisions.

Geographic Focus

United States, covering over 85 media markets coast-to-coast with a focus on Greater Metropolitan Areas (GMAs) for localized data.

Target Customers

• The primary target customers are advertising decision makers, marketing professionals, media planners, and businesses seeking to optimize their advertising budgets
• They cater to organizations looking to maximize ROI, understand diverse consumer segments, and gain detailed insights into local and national markets
• Additionally, their services appeal to companies targeting younger demographics such as Millennials and GenXers.

Unique Value Proposition

• The Media Audit stands out by offering extensive local-focused data with large local samples and US Census-based quotas, ensuring detailed and representative insights
• They leverage online survey methodologies to reach younger and previously underserved consumers, including Millennials and GenXers
• Pioneering in inclusivity, they were the first nationally syndicated media research firm to incorporate questions about the LGBT community and cannabis consumption
• Their commitment to excellent customer support, user-friendly reporting, and affordability further distinguishes them in the market.

Pricing

Affordably Priced

Contact

• [email protected]
• [email protected]
• [email protected]