marketing department inc.
marketing and advertising company in Houghton, United states
Founded: 2000
11-50
Houghton, United states
marketing and advertising
About
- Marketing Department, Inc
- offers the Marketing & Performance System (MAPS®), an operational framework designed to empower B2B marketing teams to take control of their marketing efforts and make smart, calculated decisions
- MAPS® bridges the gap between goals and execution, providing practical and results-driven solutions.
Geographic Focus
Based in Michigan, Marketing Department, Inc. primarily serves the B2B marketing community, potentially extending its services beyond the local region.
Key Services & Benefits
MAPS® operational framework
Marketing assessments
Membership programs
Educational resources including books
Roundtable discussions
Coaching services
Community for B2B marketers
Strategic planning for marketing teams
Training on key marketing questions and segments
Target Customers
- The primary target audience consists of B2B marketing professionals and in-house marketing teams within established businesses
- These customers are typically seeking to align their people and processes with fundamental marketing principles to enhance brand control, optimize budgets, and achieve measurable marketing results
- The services are ideal for organizations looking to improve marketing precision, energy, and workflow.
Unique Value Proposition
- Marketing Department, Inc
- differentiates itself with over 20 years of experience and a unique, practical framework that directly bridges the gap between marketing goals and their execution
- Unlike traditional marketing firms, MAPS® focuses on empowering internal teams rather than offering creative services like logo design or storytelling
- This results-driven approach ensures that clients gain the necessary tools to make informed, calculated marketing decisions.
Pricing
Pricing details are not available on the website.
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