mbg marketing

mbg marketing
marketing and advertising company in Grand junction, United states

Founded: 1936

11-50

Grand junction, United states

marketing and advertising

About

  • MBG Marketing® is a grower-owned blueberry and blackberry marketing cooperative that provides a comprehensive suite of services and resources
  • These include expert sales and marketing under the Naturipe Farms brand, a proprietary breeding program, technological support, packaging and logistics, food safety and social compliance programs, horticultural services, grower accounting, operations management, and sustainability initiatives
  • The cooperative enables member-owners to focus on cultivating high-quality berries while MBG handles the essential business and operational aspects.

Geographic Focus

8 US states and British Columbia

Key Services & Benefits

    Expert sales and marketing under Naturipe Farms brand

    Proprietary Berry Blue, LLC breeding program

    Innovative technology solutions and support

    Packaging and logistical support

    Comprehensive food safety program

    Social compliance initiatives

    Horticultural services and educational programs

    Grower accounting system with detailed transaction tracking

    Operations management including receiving, inspection, cooling, warehousing, and shipping

    Sustainability and social responsibility programs

Target Customers

  • MBG Marketing® targets blueberry and blackberry growers who are seeking comprehensive support to enhance their farming operations and market their produce effectively
  • Specifically, the cooperative caters to grower-owners across 8 US states and British Columbia, including both small and large-scale berry farms
  • These customers are likely focused on producing high-quality, safe, and sustainably grown berries and are interested in leveraging MBG's resources to improve plant health, increase yields, ensure compliance with food safety standards, and access innovative breeding programs.

Unique Value Proposition

  • MBG Marketing® stands out as the largest grower-owned marketer of fresh and value-added processed blueberries globally
  • Its unique value lies in its comprehensive suite of integrated services tailored to the needs of berry growers, including a proprietary breeding program with extensive plant genetics, high standards in food safety with a 99% audit score average, and robust technological and operational support
  • Being grower-owned ensures that the cooperative is deeply aligned with the interests and success of its member-owners, fostering a collaborative and supportive environment that empowers growers to focus on producing the best berries.

Pricing

Not available

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