
About
- DISQO is a leading advertising effectiveness measurement platform that enables brands, agencies, and media companies to understand and optimize the incremental impact of their advertising across all platforms and media
- Through deterministic insights and AI-driven intelligence, DISQO helps marketers measure brand and performance outcomes, connect with consumers, and drive growth.
Geographic Focus
DISQO is headquartered in New York, NY, with additional offices in Armenia. Their consumer audience platform primarily focuses on the US market, providing access to the largest direct US consumer audience for market research and advertising measurement.
Key Services & Benefits
Incremental impact measurement for brand and performance outcomes
Cross-platform and multi-channel measurement
Deterministic insights with real consumer data
100% proprietary consumer audience access
AI-driven intelligence and expert support
Comprehensive view of the customer journey
Self-service insights and hands-on guidance options
Audience solutions for market research and consumer studies
Automated audience access for large-scale studies
Integration with social, TV, digital, and commerce channels
Target Customers
- DISQO's target customers include brands seeking to measure the effectiveness of their advertising campaigns, marketing agencies looking to provide data-driven insights to their clients, media companies aiming to demonstrate the value of their ad inventory, and marketers interested in cross-platform advertising effectiveness
- Additionally, DISQO serves large enterprises that require comprehensive measurement solutions to optimize their media plans and achieve growth.
Unique Value Proposition
- DISQO stands out with its deterministic ad effectiveness measurement, connecting real consumer journeys and sentiments across multiple platforms without gaps
- Their 100% proprietary audience platform provides the largest direct US consumer data, ensuring high-quality, actionable insights
- DISQO's AI-driven intelligence and expert support allow clients to measure incrementality accurately, optimize campaigns confidently, and demonstrate the true impact of their advertising, setting them apart in the ad measurement industry.
Pricing
No pricing information is available on the website.
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