trc insights
market research company in Fort washington, United states

About

• TRC Insights is a Philadelphia-based market research consulting firm offering a wide range of services including segmentation, brand equity research, marketing mix modeling, conjoint analysis, pricing research, and concept or messaging strategies
• They utilize innovative methodologies and custom solutions to help businesses make informed decisions.

Geographic Focus

Based in Philadelphia, TRC Insights serves both global and local clients, leveraging academic partnerships nationwide to incorporate diverse perspectives and methodologies into their research.

Target Customers

• TRC Insights targets a diverse range of businesses seeking in-depth market research to solve complex business problems
• Their clients span various industries such as retail, food and beverage, consumer packaged goods, fintech, and more
• They cater to both global and local companies, including well-established firms like PayPal, Blue Cross Blue Shield of Vermont, Luye Pharma, and Centene Corporation
• Their long-term client relationships indicate a focus on businesses looking for sustained market research partnerships.

Unique Value Proposition

• TRC Insights stands out through its strong partnerships with academic institutions, allowing them to integrate cutting-edge research methodologies into real-world business applications
• Their commitment to innovation is demonstrated by their development of unique products like Two-Dimensional Max-Diff (2DMD) and their extensive experience in conducting conjoint analyses
• Additionally, their reputation for high-quality, consistent insights and long-term client relationships further differentiate them from competitors.

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