workhorse software
marketing and advertising company in Evanston, United states

About

• Guideline Planning software is a dynamic media planning platform that integrates various media planning tools, providing brands and agencies with real-time insights, seamless collaboration, and comprehensive control over media strategies for smarter and more efficient decision-making.

Geographic Focus

Supports global strategies, indicating a focus on serving clients with international operations, though specific geographic regions are not mentioned.

Target Customers

• The software is targeted towards brands and advertising/media agencies seeking to enhance their media planning processes
• It is ideal for medium to large organizations that require integrated, customizable solutions to manage their media strategies across multiple channels, ensuring consistency and efficiency in team operations and global strategies.

Unique Value Proposition

• Guideline offers a unique, tech-forward media planning platform that consolidates fragmented tools and processes into one cohesive system
• Its customizable taxonomy and control mechanisms, standardized templates, role-based permissions, and seamless integration capabilities provide unparalleled control, real-time insights, and collaborative functionalities, making media planning more agile and informed.

Pricing

Pricing details are not available on the website. Interested customers are encouraged to request a demo.