medill spiegel research center
market research company in Evanston, United states

About

• The Medill Spiegel Research Center (SRC) at Northwestern University's Medill School of Journalism, Media, and Integrated Marketing Communications provides evidence-based, data-driven quantitative analysis to understand the relationship between various forms of customer engagement and favorable financial outcomes.

Geographic Focus

United States

Target Customers

• The SRC targets media organizations, marketers, brands, businesses, and academic researchers seeking data-driven insights into customer engagement and its financial impacts
• They cater to those interested in understanding consumer behaviors across platforms such as social media, mobile devices, customer reviews, loyalty programs, and multi-vendor shopping platforms.

Unique Value Proposition

• The Medill Spiegel Research Center offers rigorous, evidence-based quantitative research backed by Northwestern University's academic excellence
• Their specialized focus on the financial impacts of customer engagement across diverse platforms provides actionable insights that bridge academic research with practical business applications.

Contact

• [email protected]