marketing attribution
marketing and advertising company in Evanston, United states
Founded: 2017
11-50
Evanston, United states
marketing and advertising
About
- Marketing Attribution provides automated cloud-based software and services to measure and optimize the effectiveness of media and marketing investments using techniques like marketing mix modeling and large-scale randomized controlled trials.
Key Services & Benefits
Marketing Mix Models
Large-Scale Marketing RCT
Forecast Tracking
Customer Journey Analytics
In-House Modeling Software
Attribution Engine
Drivers
Planner
Price Explorer
Software Licenses
Automated Model Updates
Consulting Services
Target Customers
- Businesses and marketing teams seeking to measure marketing ROI, optimize marketing spend, and improve media planning through advanced analytical tools and proven statistical techniques.
Unique Value Proposition
- Combines pioneering marketing mix modeling with large-scale person-level randomized controlled trials, offering sophisticated analytical software with automated model updates and optimization algorithms, along with comprehensive training and support for in-house teams.
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