mckinney

mckinney
marketing and advertising company in Durham, United states

Founded: 1969

201-500

Durham, United states

marketing and advertising

About

  • McKinney is a full-service branding and advertising agency that helps brands solve business problems through creativity and strategic attention
  • They offer a comprehensive range of services including brand strategy, communication strategy, influencer marketing, social media management, data and analytics, tech and innovation, media planning and buying, and integrated creative production
  • Additionally, McKinney has developed proprietary tools like BrandAI to enhance brand measurement and analysis.

Geographic Focus

McKinney operates from multiple locations including Durham, North Carolina; New York, NY; Los Angeles, CA; Plano, TX; Scottsdale, AZ; and Toronto, ON.

Key Services & Benefits

    Integrated Creative Development

    Brand Experience Design

    Audience Definition and Targeting

    Comprehensive Brand Strategy

    Strategic Communication Planning

    Human Insight Analysis

    Influencer Marketing Integration

    Social Media Management

    Data & Analytics Services

    Tech & Innovation Solutions

    Media Planning, Buying, & Optimization

    Integrated Creative Production

Target Customers

  • McKinney primarily targets fitness, nutrition, and lifestyle brands seeking to empower their market presence
  • They also focus on innovative clients redefining solutions for diseases and chronic conditions
  • Their ideal customers are mid to large-sized businesses looking for creative and strategic branding solutions to enhance their brand experience, engage targeted audiences, and achieve business objectives through integrated marketing efforts.

Unique Value Proposition

  • McKinney distinguishes itself with over 56 years of experience in creating impactful brand attention and solving complex business challenges through creativity
  • Their proprietary AI tool, BrandAI, provides advanced brand measurement and analysis capabilities
  • The agency is recognized for its integrated creative development, fostering a creative and innovative culture, and receiving numerous industry accolades such as Ad Age A-List Agency Standout and Fast Company's 100 Best Workplaces for Innovators
  • Their in-house team of innovators and technologists ensures the seamless execution of concepts from ideation to prototyping.

Pricing

Pricing details are not available on the website.

Contact

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