aha insights technology
market research company in Detroit, United states
Founded: 2013
11-50
Detroit, United states
market research
About
- Aha Insights Technology offers a comprehensive online market research platform that facilitates qualitative, quantitative, and hybrid consumer and B2B research studies
- Their platform includes tools for online focus groups, in-depth interviews (IDIs), AI-driven analytics, project management, study design, and various interactive features to engage respondents through mobile and video-friendly methods.
Geographic Focus
Not specified.
Key Services & Benefits
Activity-based online market research platform
AI-powered analytics and reporting tools (aha intelligenceTM)
Live online focus groups and IDIs with Zoom integration
Dynamic Canvas® for custom visual exercises and brand mapping
Integration with QualtricsXM® for hybrid qual/quant studies
TruRotation® ad and concept testing
Comprehensive suite of projective techniques
Advanced video capture and automated transcription
Mobile-friendly activities for real-time data collection
Social Newsfeed for respondent collaboration and engagement
Comprehensive project management and study design services
DIY subscriptions for live digital focus groups and IDIs
Target Customers
- Aha Insights Technology targets market researchers, brand insights teams, and corporations seeking robust and flexible market research solutions
- Their services are ideal for organizations facing budget, time, and performance pressures while aiming to uncover deep consumer insights
- Both B2C and B2B entities across various industries looking to conduct sophisticated qualitative and quantitative studies would benefit from their platform.
Unique Value Proposition
- Aha stands out by providing a time-tested, agile, activity-based online market research platform that seamlessly integrates qualitative, quantitative, and hybrid research methodologies
- Their unique features, such as Dynamic Canvas®, TruRotation® ad/concept testing, and integration with QualtricsXM®, combined with AI-powered analytics and strategic consulting, make them the most comprehensive and advanced ResTech solution available
- This enables clients to customize and execute complex research studies efficiently, uncovering breakthrough insights effectively.
Pricing
Aha offers DIY subscriptions for live digital focus groups and IDIs. Specific pricing details are not provided on the website and may require contacting the company for a customized quote based on project requirements.
Contact
Social Media
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