the marketech group
market research company in Davis, United states
Founded: 1995
11-50
Davis, United states
market research
About
- Healthcare market research consulting services specializing in providing expert insights for the healthcare and medical technology industries to drive business success.
Geographic Focus
Primarily focused on European markets, serving clients across multiple countries including Turkey, with capabilities to manage international and multi-country projects.
Key Services & Benefits
simPRO™: Web-based preference simulation model for pricing studies, product mapping, and branding analysis.
VwPRO™: Van Westendorp price sensitivity meter for identifying appropriate price ranges and adoption estimates.
PROfiler™: Assessment tool for identifying customer segments for sales organizations.
imagePRO™: Customer panel for expedited and robust customer feedback.
ChatPRO™: Online moderated focus group platform for convenient and flexible qualitative research.
Custom research surveys with rapid turnarounds for specific market questions.
Qualitative and quantitative market research services tailored to the healthcare sector.
Diverse consulting team with expertise in medical marketing, advanced statistics, and clinical science.
Target Customers
- Mid to large-scale healthcare companies, medical technology firms, pharmaceutical companies, and industry innovators seeking in-depth market research and strategic consulting
- Clients include multinational organizations operating in Europe and other international markets, looking to understand customer needs, market trends, and optimize product and pricing strategies.
Unique Value Proposition
- The Marketech Group combines deep clinical knowledge with proprietary research technologies to deliver highly actionable insights
- Their ability to simplify complex business questions, offer custom solutions tailored to unique business challenges, and provide a diverse, experienced consulting team sets them apart in the healthcare market research industry.
Pricing
Pricing details are not publicly available on the website.
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