medicx | an optimizerx company
marketing and advertising company in Clarkston, United states

About

• OptimizeRx is a healthcare technology company that provides patient-centric, privacy-safe pharmaceutical marketing solutions
• Combining human and artificial intelligence, they synchronize healthcare provider (HCP) and direct-to-consumer (DTC) marketing programs across multiple channels to enhance engagement, increase script lift, and improve marketing ROI.

Geographic Focus

United States

Target Customers

• OptimizeRx targets life science marketers, including pharmaceutical brands, medical device and medtech companies, and their agency partners
• Their solutions cater to organizations seeking to engage and support healthcare providers and patients through precise, omnichannel marketing strategies
• Additionally, they serve agency partners looking to enhance their marketing campaigns with advanced audience targeting and omnichannel delivery.

Unique Value Proposition

• OptimizeRx uniquely combines human intelligence with artificial intelligence to determine the optimal timing for engaging patients and physicians
• Their patented Dynamic Audience Activation Platform and Micro-Neighborhood® Targeting provide precise, privacy-compliant patient targeting across a diverse set of media channels
• This integration ensures synchronized HCP and DTC marketing, delivering superior performance, increased brand conversions, and stronger brand relationships.