the harris poll
market research company in Chicago, United states
Founded: 1963
501-1000
Chicago, United states
market research
About
- The Harris Poll is a global market research and consulting firm that offers insights and digital tools to help businesses make data-informed decisions
- Their services include custom research consulting, brand intelligence software, AI-powered qualitative research tools, customer experience management, and customer insights communities.
Geographic Focus
The Harris Poll operates on a global scale, providing market research and insights to clients worldwide.
Key Services & Benefits
Customized research consulting with verified third-party data
QuestBrand - Brand Insights Software for real-time brand and marketing data
QuestAI - AI Qualitative Research Tools for in-depth consumer analysis
QuestCX - Customer Experience Management for tracking engagement and satisfaction
QuestDIY - AI-Powered Survey Tool for efficient data collection
QuestIC - Customer Insights Communities for collaborative consumer insights
Agile dashboards with access to extensive demographic and behavioral segments
Real-time data updates for immediate performance analysis
Comprehensive brand, advertising, and marketing insights on thousands of brands
Target Customers
- The Harris Poll targets businesses and organizations seeking reliable market research and actionable insights
- This includes marketing professionals, brand managers, product developers, and corporate strategists who require data-driven strategies to enhance brand positioning, measure campaign effectiveness, and understand consumer behavior
- Additionally, their tools cater to companies looking for real-time data access and agile market analysis to stay competitive in dynamic industries.
Unique Value Proposition
- The Harris Poll stands out by leveraging over 60 years of expertise in market research, providing verified and third-party data that businesses can trust
- Their comprehensive suite of digital tools, such as QuestBrand and QuestAI, offers real-time, customizable insights that enable clients to make strategic decisions quickly
- The combination of extensive experience, credibility, and cutting-edge technology ensures that clients receive accurate and actionable data to drive growth and mitigate risks.
Pricing
Pricing information is not explicitly available on the website content provided.
Contact
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