About
- The Path to Purchase Institute provides tools, knowledge, and a community essential for integrating and executing today's shopper marketing demands in commerce marketing and retail media.
Key Services & Benefits
Retail Media Unplugged video series
Retail Intel Series with special retailer and brand guests
Institute Events
P2PI Interactive Experiences
P2PI Membership
Special Reports and Business Intelligence through BrandLab collaboration
Target Customers
- The institute targets brands, retailers, marketing professionals, and advertisers looking to enhance their retail media and shopper marketing strategies
- This includes companies involved in consumer goods, retail operations, and marketing services seeking to stay ahead in the evolving retail landscape.
Unique Value Proposition
- The Path to Purchase Institute offers a comprehensive blend of tools, educational content, and a dedicated community, facilitating seamless integration and execution of modern shopper marketing strategies
- Their unique collaborations, such as with EnsembleIQ's BrandLab, provide immersive research and business intelligence insights that drive innovation in retail marketing.
Social Media
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