p&k research
market research company in Chicago, United states
Founded: 1957
201-500
Chicago, United states
market research
About
- P&K Research is a market research agency specializing in sensory and consumer research
- They offer customized insights tailored to every stage of product development, enabling clients to create products that delight customers and drive business growth.
Key Services & Benefits
Customized sensory and consumer research
End-to-end management of consumer research studies
Decades of expertise in market research methodologies
Data collection and insight generation
Collaboration with both global brands and start-ups
Dedicated team to engage with client teams for tailored insights
Target Customers
- P&K Research targets a diverse range of clients, including leading global brands and start-ups
- Their services are designed for businesses involved in product development that seek to understand consumer preferences and behaviors to inform critical business decisions.
Unique Value Proposition
- P&K Research stands out with over 65 years of expertise in developing foundational research methods for sensory science and consumer testing
- Their commitment to providing true insights that guide critical business decisions, combined with a passion for understanding consumer motivations, differentiates them from other market research agencies.
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