conifer research
market research company in Chicago, United states
Founded: 2001
11-50
Chicago, United states
market research
About
- Conifer is a research and innovation consultancy offering tailored research projects and strategic insights to drive innovation, market differentiation, and business growth.
Geographic Focus
Global, as evidenced by their cross-disciplinary team collaborating across industries and across the globe.
Key Services & Benefits
Customized and creative research projects
Ethnographic and design research techniques
Human-centered innovation strategies
Data-informed perspectives
Projective, Communicative, Foundational, Evaluative, Generative, Accelerators project types
Support in insights, innovation, design, and marketing functions
Agile programs with targeted sprints
Ideation and rapid prototyping
Behavioral prototype testing
Framework development for strategic alignment
Target Customers
- Businesses and organizations across various industries including retail, healthcare, food & beverage, technology, media, consumer goods, automotive, finance, insurance, education, lifestyle, hospitality, workplace, travel, and B2B sectors seeking data-driven insights, innovation strategies, and human-centered research to inform their business decisions and drive growth.
Unique Value Proposition
- Conifer stands out by offering customized and creative research projects that are human-centered and pragmatically focused, combining ethnographic and design research techniques to uncover deep insights and actionable pathways that drive true innovation and align business decisions with real-world needs
- Their cross-disciplinary team with over two decades of experience collaborates across industries globally, ensuring unique and perspective-shifting insights tailored to each client's specific needs.
Social Media
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