buyer persona institute
market research company in Chicago, United states

About

• Buyer Persona Institute offers comprehensive B2B buyer persona research services, including persona development, validation, segmentation research, and activation workshops
• Their services help businesses understand customer needs, decision-making processes, and buyer journeys to enhance marketing and sales strategies.

Geographic Focus

Global, partnering with over 200 companies worldwide.

Target Customers

• The target audience comprises B2B companies, particularly mid to large-sized enterprises, seeking to develop detailed buyer personas to inform their marketing and sales efforts
• These organizations aim to deepen buyer connections, generate more leads, and improve win rates
• The institute caters to global companies across various industries looking to leverage data-driven insights for strategic growth.

Unique Value Proposition

• Buyer Persona Institute distinguishes itself with a unique methodology built from the real words of actual buyers, eliminating guesswork in marketing and sales
• They provide deep, actionable insights and strategies derived from extensive research and validated persona data
• Additionally, their expertise is underscored by authoring a top-ranked business book and partnering with over 200 global companies.

Pricing

Pricing details are not available on the website.