msights

msights
marketing and advertising company in Charlotte, United states

Founded: 2004

11-50

Charlotte, United states

marketing and advertising

About

  • MSIGHTS is a cloud-based platform specializing in marketing data transformation and media campaign performance reporting
  • It streamlines marketing data workflows, unifies insights, and enables smarter decision-making through a suite of modular tools and integrations.

Geographic Focus

North, Central, and South America (including the U.S., Canada, and Mexico); All Other Countries Worldwide.

Key Services & Benefits

    Reporting & Dashboards

    Media Planner

    Creative Details Management

    Data Integration with No-Code APIs

    Media Briefs Standardization

    Taxonomy Builder

    Data Exchange Capabilities

    Lead Validation and Routing

    Budgeting and KPI Management

    Data Scoring Metrics

    Data Classifications and Governance

    Alerts and Notifications

    Smart Packages for Complex Data Problems

    Media and Creative Performance Measurement

    Metadata Management

    B2B Campaign Planning and Activation

    Media Accountability and Auditing

    Media Planning & Budgeting Tools

    Media In-Housing Solutions

    MIRA AI Assistant

Target Customers

  • MSIGHTS targets enterprise-level marketing teams, data-driven marketers, and marketing agencies seeking to optimize their data operations and campaign performance
  • Their solutions cater to organizations that require scalable, integrated marketing data management and actionable insights across various industries, including B2B marketing, media planning, and budget management.

Unique Value Proposition

  • MSIGHTS offers a comprehensive and unified marketing data platform integrated with over 300 data sources, enabling seamless data integration without the need for coding
  • Their proprietary flexible data model and AI assistant, MIRA, provide decision-ready data daily
  • With over 20 years of expertise, MSIGHTS ensures robust data governance, real-time lead validation, and automated workflows, empowering clients to achieve higher efficiency and better marketing outcomes.

Pricing

Pricing details are not available on the website.

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