quorum
marketing and advertising company in Burlington, United states
Founded: 2018
11-50
Burlington, United states
marketing and advertising
About
- Quorum Data offers advertising technology solutions for connected television and the open web, providing services such as audience targeting, measurement, optimization, and attribution
- Their platform enables businesses to connect digital ad exposure with physical location visits through data-driven insights.
Geographic Focus
While specific geographic focus is not extensively detailed, the mention of "Vermont Ski Resort Visitors" suggests capabilities to analyze and target audiences in specific regions or locations as needed.
Key Services & Benefits
Targeting capabilities for connected TV and open web
Measurement of ad performance and audience engagement
Optimization tools for reallocating ad spend based on outcomes
Attribution models linking ad exposure to physical visits
Access to 60 days of comprehensive Quorum Data
Extensive dataset with 280+ million monthly active users across various categories
Interactive maps for exploring visitor demographics and behaviors
Privacy-compliant data sourcing from opt-in users
Proprietary GPS-based mapping for precise location analytics
Target Customers
- Quorum Data targets businesses with physical locations that seek to leverage advertising technology to reach and engage their audiences effectively
- This includes sectors like grocery stores, golf courses, hotels, restaurants, libraries, zoos, retail clothing stores, sports stadiums, and automotive businesses
- These customers aim to connect digital advertising efforts to in-store visits and optimize their marketing strategies using detailed location and user data.
Unique Value Proposition
- Quorum Data stands out by offering a privacy-compliant, large-scale dataset sourced from opt-in users via the Apple App Store and Google Play
- Their proprietary mapping technology precisely matches GPS coordinates with millions of locations, enabling accurate audience targeting and insightful analytics
- Additionally, their ability to visualize ad performance in real-time and directly link ad exposure to physical location visits provides a comprehensive solution that integrates digital and physical marketing efforts.
Pricing
No pricing details were available on the provided website content.
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