the drg (the dieringer research group)
market research company in Brookfield, United states

About

• The DRG is a full-service, woman-owned marketing research firm and consultancy that helps businesses stay customer-centric, build profitable brands, refine products and services, and optimize their marketing and corporate strategies to boost their bottom line.

Geographic Focus

The DRG has expanded its capabilities in the healthcare and insurance industries through the acquisition of Minnesota-based Anderson, Niebuhr & Associates (ANA Research), indicating a presence or focus in the Minnesota region.

Target Customers

• The DRG primarily targets businesses seeking to enhance their customer experience (CX) programs, brand profitability, product and service offerings, and marketing strategies
• Their clientele spans various industries, with a recent focus on expanding within the healthcare and insurance sectors through strategic acquisitions
• They cater to organizations that value partnership, flexibility, and expert insights to drive innovation and informed business decisions.

Unique Value Proposition

• The DRG distinguishes itself through its 50 years of marketing research excellence, providing sophisticated and actionable intelligence that fuels innovation and validates major business decisions
• As a woman-owned consultancy, it offers a proven yet flexible research program design that maximizes high-value insights while minimizing budget impact
• Their collaborative approach ensures tailored solutions, integrating customer and employee insights to foster a customer-centric culture and drive meaningful change.

Pricing

Pricing details are not explicitly provided on the website. However, The DRG emphasizes that their research programs are designed to minimize budget impact while maximizing high-value insights.