alliant - the audience company
marketing and advertising company in Brewster, United states

alliantinsight.com LinkedIn

Founded: 2002

51-200

Brewster, United states

marketing and advertising

About

Alliant provides brands and their partners with innovative, audience-based data solutions designed to optimize marketing performance for profitable growth
Core offerings include the DataHub, a unique and secure member database aggregating billions of consumer transactions, advanced data science, and high-performance technology to deliver comprehensive consumer behavior insights.

Geographic Focus

While specific geographic focus is not explicitly stated, references to state-by-state privacy laws suggest a primary focus on the United States market.

Key Services & Benefits

Audience Targeting

Data Enrichment

Marketing Optimization

DataHub: Secure Member Database

Future-Proofed Data Delivery

Extensive Identity Graph

Custom Audience Models

Syndicated CPG Segments

Alternative Data for Credit Decisions

Data Governance and Compliance by Design

Data Help Desk Support

Target Customers

Alliant targets leading brands and their partners across various industries, including Consumer Packaged Goods (CPG), telecommunications, hospitality, home warranty services, educational travel, and nonprofits
Their solutions cater to marketing teams, media buyers, data-driven marketers, and organizations seeking to leverage first-party and transactional data to enhance marketing strategies and customer engagement.

Unique Value Proposition

Alliant stands out with its unique and secure Member database, the DataHub, which integrates rich transactional data with demographic and lifestyle sources to provide a comprehensive view of consumer behavior
With over 500 brands and product lines powering their data cooperative, Alliant offers unmatched depth and breadth in audience insights
Their commitment to ethical and compliant data use, backed by over two decades of industry experience, further distinguishes them in the market.