wasserman next gen
marketing and advertising company in Boston, United states

Founded: 2007

Wasserman Next Gen is a specialized marketing agency that connects brands with Gen Z and Millennial consumers through targeted campus ambassador programs
They facilitate brand partnerships, manage on-campus activations, and leverage social media to enhance brand awareness and engagement among college students.

The focus is primarily on university and college campuses, though specific geographic regions are not detailed in the provided content.

Wasserman Next Gen primarily serves brands and companies seeking to market their products and services to the Gen Z and Millennial demographics within the college ecosystem
Their clients include major brands like Amazon, Madewell, HBO Max, Microsoft, and more
Additionally, their services target college students who act as brand ambassadors, providing them with paid internships and part-time roles to promote these brands on their campuses.

Wasserman Next Gen stands out by deeply embedding itself within the college ecosystem, offering brands direct access to engaged and influential student ambassadors
Their comprehensive approach combines peer-to-peer marketing, on-campus events, and robust social media strategies, ensuring authentic and effective brand promotion
The agency's strong partnerships with well-known brands and its ability to provide students with valuable marketing experience further differentiate it from competitors.