d+r lathian
marketing and advertising company in Borough of freehold, United states
Founded: 1999
11-50
Borough of freehold, United states
marketing and advertising
About
- D+R Lathian is a multichannel marketing specialist dedicated to connecting healthcare providers (HCPs) with life science companies and brands through innovative, educational, and engaging content
- They offer an invite-only HCP portal, MyDrugRep.com, which provides both branded and unbranded medical content via digital and print channels.
Geographic Focus
The platform allows targeting based on geographic areas, though no specific geographic focus is detailed.
Key Services & Benefits
Invite-only HCP portal: MyDrugRep.com
Branded and unbranded medical content
Targeting based on specialty, treatment choices, diagnostic preferences, demographics, and geographic area
NPI-level matching with email match rates over 85%
Fully customizable omnichannel platform
Data-driven strategic solutions including Next Best Actions, Sales Force Integration, trigger-based and gap coverage initiatives, audience segmentation, and message sequencing
Innovative marketing tactics such as interactive carousel emails, interactive learning modules, banner ads, social media placements, and virtual sales videos
Retention mailers, rep handouts, in-office tools, and video-in-print connected via analytics-enabled QR codes
High email engagement rates consistently exceeding industry benchmarks
Target Customers
- The primary target customers are healthcare providers, specifically physicians
- The platform reaches over 806,000 physicians, with more than 28% actively engaged
- Targeting can be refined based on specialties, treatment choices, diagnostic preferences, demographic information, and geographic areas, ensuring personalized and relevant content delivery.
Unique Value Proposition
- D+R Lathian stands out with its high engagement rates, customizable omnichannel platform, and exceptional email match rates exceeding 85%
- Their data-driven strategic solutions and innovative marketing tactics, such as interactive emails and analytics-enabled QR codes, provide a comprehensive and effective marketing approach tailored to the healthcare sector.
Pricing
Pricing details are not available on the website.
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