naviscent
market research company in Belmont, United states

Founded: 2006

Naviscent is a full-service market research and usability firm that assists companies in enhancing sales performance, developing new products, optimizing research operations, and improving overall customer experience through comprehensive research and actionable insights.

Geographic focus information is not explicitly provided on the website.

Naviscent targets medium to large enterprises across various industries seeking to improve their user experience, sales strategies, and product development processes
Their clients include companies looking for in-depth market and usability research, organizations aiming to enhance sales performance, and businesses requiring streamlined research operations
Additionally, they serve sectors such as technology, healthcare, marketing, and media, as evidenced by clients like Cisco Webex, Colorcon, and documentary producers.

Naviscent stands out through its leadership under George Papazian, who brings over 25 years of expertise in user experience, market research, enterprise software, and sales management
The firm offers a customer-centric approach, handling the entire research process from participant recruitment to data analysis, ensuring actionable and comprehensive insights
Their ability to understand both customer perspectives and technical aspects of client businesses further distinguishes them in the market.