emerald research group
market research company in Bellevue, United states
Founded: 2019
11-50
Bellevue, United states
market research
About
- Emerald Research Group is a modern market research consultancy that leverages human-centered insights and advanced technology to shape and enhance product experiences
- They offer comprehensive research services aimed at uncovering unmet consumer needs, guiding product evolution, refining brand storytelling, and engaging customers throughout the entire product lifecycle.
Key Services & Benefits
Expose unmet consumer needs to drive product evolution
Prioritize feature investments and create new product value
Deeply understand and identify target customer segments
Develop resonant brand storytelling, including naming and messaging
Enhance in-market purchase experiences
Build and maintain brand connections throughout the product lifecycle
Accelerate digital transformation through insightful research
Address sustainability, privacy, and AI integration in product innovation
Foster equitable workplace cultures and agile organizational practices
Leverage AI and ML for personalized and engaging user experiences
Target Customers
- Emerald Research Group primarily targets forward-thinking businesses and organizations, especially within the technology sector, that seek to deepen their understanding of current and future customers
- Their ideal clients are those aiming to drive digital transformation, innovate product offerings, enhance user experiences, and build strong, lasting customer relationships
- Additionally, they cater to companies focused on adapting to modern work environments and implementing equitable workplace practices.
Unique Value Proposition
- Emerald Research Group uniquely combines decades of experience in the technology sector with a human-centered, empathetic approach to research
- By integrating both System 1 (intuitive) and System 2 (rational) thinking, they provide a comprehensive understanding of human behavior
- Their ability to blend hard science with emotional insights allows them to deliver nuanced and actionable intelligence that drives meaningful business strategies and authentic customer connections.
Pricing
Pricing details are not available on the website.
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