hark connect
market research company in Austin, United states

harkconnect.com LinkedIn

Founded: 2019

11-50

Austin, United states

market research

About

HARK Connect offers a comprehensive qualitative research platform that supports marketing, focus groups, one-on-ones, and UX studies both online and in-person
Their services include online streaming, participant recruiting, moderating, real-time translations, tagging, and transcript chatting.

Geographic Focus

HARK Connect operates primarily in the United States with facilities in Austin, Chicago, and New York. They leverage a proprietary US panel of 80,000 consumers for recruiting and offer services to clients worldwide, supporting multilingual research with translations in 68 languages.

Key Services & Benefits

Live Interview and Focus Group Transcription

Real-time subtitle overlay during sessions

Easy tagging for search and editing

Clip Extraction for video reports

Full Service Qualitative Research

Mobile App for Chat and Tagging

Tech Concierge “White Glove” Service

Participant Recruiting and Incentives

Expert Moderating and Reporting

Live Sentiment Analysis (coming soon)

Multilanguage Translation Support

Fast Transcript and Video Availability

Target Customers

HARK Connect targets businesses and organizations conducting qualitative research for marketing, product development, UX design, and package testing
Their ideal customers are multinational companies seeking advanced research tools with multilingual support, as well as firms needing comprehensive full-service qualitative research solutions
Additionally, they cater to clients who require seamless integration of online and in-person research methods.

Unique Value Proposition

HARK Connect distinguishes itself with its advanced Qual Tech™ platform, offering real-time transcription and translation in 68 languages, easy tagging and clip extraction, and fast access to transcripts and videos
Their user-friendly technology ensures a stress-free experience, supported by a dedicated Tech Concierge service
The platform's ability to facilitate remote participation and international collaboration, combined with upcoming features like sentiment analysis and facial coding, make HARK Connect a unique and innovative solution in the qualitative research market.

Pricing

- DAY RATE: $1,000 per day per country - $500 per group session - $300 per in-depth interview (IDI) - All-inclusive packages available for session streaming, virtual back room, transcripts, videos and editing, one language translation, and concierge service - Package discounts available for volume purchases - Full service features are priced individually