effective spend
marketing and advertising company in Austin, United states

Founded: 2008

Effective Spend, now part of Optimal, offers comprehensive digital marketing and advertising solutions including paid search, paid social, CTV & video, programmatic advertising, Amazon & marketplace advertising, search engine optimization, digital public relations, performance creative, audience data & analytics, audience development, audience measurement, data onboarding, and data licensing.

Effective Spend targets businesses seeking advanced digital marketing services, including e-commerce brands and healthcare companies
Their case studies demonstrate effectiveness in reaching specific audiences such as AFIB patients and caregivers, indicating a focus on industries requiring targeted and performance-driven digital campaigns.

Effective Spend distinguishes itself by merging with Optimal to provide an expanded suite of digital marketing solutions backed by deep subject matter expertise and advanced capabilities like data licensing and audience development
They deliver measurable results, such as achieving a 31% lower CPC and a 51% higher CTR compared to industry averages, showcasing their ability to enhance marketing performance effectively.