cpg digital
marketing and advertising company in Austin, United states

About

• CPG Digital offers data-driven advertising solutions that leverage the branding power of television and digital analytics to activate customers
• They focus on optimizing ad placements using UPC, store-level purchase data, and geolocation data to target shoppers likely to purchase, and measure online and in-store consumer actions to inform decision-making.

Geographic Focus

Not available

Target Customers

• CPG Digital targets consumer packaged goods (CPG) companies and brands seeking to enhance their advertising effectiveness through data-driven strategies
• Their services are ideal for businesses aiming to optimize ad placements across television and digital platforms, drive customer acquisition, understand consumer behaviors both online and offline, and measure the impact of advertising spend on sales
• This includes both emerging brands looking to scale and established national brands aiming to conquer competitor market segments.

Unique Value Proposition

• CPG Digital uniquely combines the branding strengths of television advertising with robust digital analytics to provide a comprehensive customer activation solution
• By utilizing UPC and store-level purchase data alongside geolocation data, they precisely target audiences who are most likely to convert
• Additionally, they offer detailed measurement of consumer actions both online and in-store, enabling clients to make informed, data-backed decisions
• Their ability to bridge digital behavior with offline purchases sets them apart, ensuring campaigns are both strategic and impactful.

Pricing

Not available