well played llc
market research company in Atlanta, United states
Founded: 2016
11-50
Atlanta, United states
market research
About
- Well Played Research offers market research and research-based consulting services for the interactive entertainment industry, including games, sports, and entertainment
- They utilize traditional and innovative qualitative methodologies to deliver actionable insights throughout every stage of a video game’s lifecycle.
Key Services & Benefits
Meticulously-recruited focus groups
Innovative gaming lab for expert-driven, on-site gameplay research
Remote focus groups
Traditional and innovative qualitative methodologies
Actionable insight analysis and support throughout the video game lifecycle
Research-based consulting for the interactive entertainment industry
Target Customers
- Game companies and other businesses within the interactive entertainment sector seeking strategic research support
- Their clients likely include developers, publishers, and stakeholders in the games, sports, and entertainment industries looking to address strategic questions and gain insights through focus groups and qualitative research methods.
Unique Value Proposition
- Well Played Research distinguishes itself by combining industry expertise with innovative research methodologies, offering a dual-focus understanding of both business and gamers
- Their innovative gaming lab enables expert-driven, on-site gameplay research and remote focus groups, providing actionable insights and support through every stage of a video game's lifecycle.
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