cardlytics
marketing and advertising company in Atlanta, United states

About

• Cardlytics is a digital advertising platform that partners with financial institutions to run rewards programs promoting customer loyalty and deepening relationships
• Utilizing purchase intelligence from card-based transactions, Cardlytics delivers targeted advertisements and measures the effectiveness of marketing campaigns.

Geographic Focus

United States and United Kingdom

Target Customers

• Cardlytics targets marketers seeking to identify opportunities, reach consumers with relevant advertisements, and accurately measure campaign results
• Additionally, it serves financial institutions, particularly banks in the US and UK, looking to manage white-labeled rewards programs that save customers money and enhance digital engagement
• Brand advertisers aiming to market directly to bank customers also form a significant part of their target audience.

Unique Value Proposition

• Cardlytics offers a comprehensive view of consumer spending, including insights into purchases made at competitors
• Its purchase intelligence transforms marketing campaigns by enabling precise targeting and measurement
• The platform's integration with banks' digital channels and its ability to leverage data from approximately half of all U.S
• card-based transactions set it apart, providing unparalleled depth and accuracy in consumer behavior analysis.

Pricing

Pricing information is not available on the website.