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marketing and advertising company in Atlanta, United states
Founded: 2013
11-50
Atlanta, United states
marketing and advertising
About
- Opal is a comprehensive marketing planning platform designed to align organizations by connecting strategy to execution
- It serves as a central Source of Truth for marketing teams, enabling planning, visualization, and coordination across all levels, empowered by AI and integrations with popular programs.
Key Services & Benefits
Coordinate team and strategy in a shared source of truth
Connect strategy to execution effectively
Create true-to-life content previews
Visual calendar for planning tactics
Suite of integrations with favorite programs
Time-saving solutions for marketing planning
Robust security measures
Dedicated user support
Real-time adjustments to marketing plans
Target Customers
- Opal targets organizations of all sizes, with a focus on enterprise-level companies
- Their clientele includes major brands such as Target, Starbucks, and General Motors, indicating a focus on large-scale marketing teams and brand builders who require robust planning and alignment tools.
Unique Value Proposition
- Opal distinguishes itself by providing a centralized Source of Truth that breaks down organizational silos, seamlessly connecting strategic planning with execution
- It offers unique value across all organizational levels, from creators to executives, with AI-powered features, real-time updates, and deep integrations with existing tools, ensuring enhanced collaboration and efficient marketing operations.
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