analyticsiq
marketing and advertising company in Atlanta, United states

analytics-iq.com LinkedIn

Founded: 2007

51-200

Atlanta, United states

marketing and advertising

About

AnalyticsIQ provides high-quality, predictive B2C and B2B marketing data, data linkage, modeling, and analytics services
By blending cognitive psychology with data science, they offer solutions like PeopleCore, BusinessCore, and Connection+ Linkage to empower businesses with actionable insights for targeted campaigns, product development, and growth.

Geographic Focus

AnalyticsIQ operates as a data broker registered under Texas law, indicating a primary focus on the United States, specifically Texas. Further geographic focus details were not provided in the available content.

Key Services & Benefits

PeopleCore: Consumer marketing database with 100+ attributes covering over 264 million individuals

BusinessCore: B2B data pinpointing motivations of businesses and leaders

Connection+ Linkage: B2B2C linkage data combining personal and professional information

Research & Insights: Proprietary research reports and whitepapers

Modeling & Analytics: Tools for building models and conducting analytics tailored for data scientists

Targeted Advertising: Solutions for launching targeted campaigns across multiple channels

Linkage & Identity: Comprehensive identity graph including HEMs, MAIDs, and IP addresses

Data On-Demand: Access to predictive data across leading platforms

Marketing Identifiers: Tools for precise marketing and analytics

Omnichannel Action: Targeting audiences across direct mail, digital, mobile, and addressable TV

Connectivity: Real-time data enrichment and audience recognition

Personalization: Custom data sets tailored to specific business needs

Flexible Licensing: Licensing deals ensuring access to fresh data

Target Customers

AnalyticsIQ targets marketing teams, data scientists, and product innovation teams across various industries including Automotive, B2B, Consumer Packaged Goods (CPG), Education, Financial Services, Gaming, Health, Insurance, Media, Non-Profits, Political, Retail, Sports, and Travel
Their solutions are designed for businesses seeking predictive data to enhance marketing campaigns, build better models, create data-driven products, and achieve overall business growth.

Unique Value Proposition

AnalyticsIQ stands out by being the first data company to integrate cognitive psychology with data science, resulting in highly predictive people-based data
Their comprehensive B2B2C linkage data bridges personal and professional lives, providing a 360-degree view of individuals
Additionally, their proprietary research and real-time data enrichment ensure clients have access to the most relevant and up-to-date insights.

Pricing

Pricing details are available under the "Data Solution Pricing" section on the website, but specific pricing information was not provided in the available content.