valpak of virginia
marketing and advertising company in Ashburn, United states

valpakworks.com LinkedIn

Founded: 1996

51-200

Ashburn, United states

marketing and advertising

About

Valpak of Virginia offers comprehensive direct mail and digital marketing solutions, including the iconic Blue Envelope®, customized postcard campaigns, digital advertising, and data-driven marketing strategies to help local businesses grow and reach their target audiences effectively.

Geographic Focus

Valpak of Virginia primarily serves the Virginia and Maryland regions, while their Blue Envelope® is distributed across nearly 40 million households in the United States.

Key Services & Benefits

Blue Envelope® direct mail

Coupon inserts starting at 2.5 to 5 cents per household

Custom and template-based postcard ads

Larger direct mail formats including flyers and circulars

Valpak PlusOne full-color postcards with enhanced USPS Informed Delivery

Digital advertising integration (social ads, SEM, mobile)

Data-driven audience targeting and survey solutions

Self-service mailing lists

Trackable reporting with unique URLs, QR codes, and phone numbers

Customized design services

Performance tracking and A/B testing

Target Customers

Valpak of Virginia targets local, regional, and national businesses seeking affordable and effective advertising solutions
Their ideal customers include businesses in sectors such as medical and dental, retail, and services that aim to reach highly desirable demographics with higher than average spending power
They cater to businesses of all sizes looking to target specific neighborhoods and households that meet rigorous demographic criteria.

Unique Value Proposition

Valpak of Virginia distinguishes itself with a highly recognized Blue Envelope that boasts a 91% open rate and 80% of recipients viewing every ad inside
They offer customizable and trackable advertising solutions, integrating unique phone numbers, promo codes, and QR codes to measure ROI effectively
Their full turnkey set of marketing solutions, combined with category expertise and performance tracking, ensures businesses achieve measurable growth and high engagement.

Pricing

Coupon insert ads are available at a cost of 2.5 to 5 cents per household mailed. Valpak PlusOne postcards are positioned as an affordable stand-alone option, though specific pricing details are not provided.