marketing general incorporated
marketing and advertising company in Alexandria, United states

Founded: 1978

Marketing General Incorporated (MGI) is a leading membership marketing agency specializing in digital marketing, data analytics, comprehensive membership and certification programs, strategic planning, branding, and market research
Established in 1978, MGI serves over 100 active association clients nationwide, helping them grow their membership bases, increase dues and non-dues revenue, enhance conference attendance, and drive overall organizational growth.

Nationwide coverage within North America, supported by the global network of Taylor Corporation.

MGI primarily targets membership-based organizations, including individual membership societies, trade groups, and associations across various industries in North America
Their clients are organizations seeking to increase their membership counts, enhance member engagement and retention, boost both dues and non-dues revenue streams, and achieve sustainable growth through strategic marketing and data-driven insights.

MGI stands out as the largest association-focused direct marketing agency in North America with over 45 years of specialized experience in membership marketing
Leveraging a dedicated team of 50 full-time staff and being part of the globally recognized Taylor Corporation, MGI offers unparalleled expertise in digital marketing and data analytics tailored specifically for associations
Their proven track record includes recruiting over 4 million paid members and generating more than $2 billion in lifetime revenue for their clients, supported by comprehensive resources like the annual Membership Marketing Benchmarking Report and the Tipster professional resource.