bixa
market research company in Alexandria, United states

About

• Bixa is a customer research and User Experience (UX) agency that provides comprehensive market research, UX and product research, trend reports, brand tracking, corporate training, and speaking engagements
• They leverage cognitive science-based methodologies to deliver deep psychological insights that inform strategic business decisions.

Geographic Focus

Bixa operates globally, conducting research studies in regions including the US, Brazil, and India, and impacting consumers worldwide.

Target Customers

• Bixa targets both Direct-to-Consumer (DTC) and Business-to-Business (B2B) companies seeking in-depth customer insights and user experience enhancements
• Their primary focus is on businesses aiming to understand and engage Generation Z and Millennials
• They cater to a diverse range of industries, including technology, healthcare, finance, retail, and nonprofit sectors, serving over 100 leading global brands such as Google, IBM, and Cox2M.

Unique Value Proposition

• Bixa distinguishes itself through its application of cognitive science-based research methodologies that delve deep into customer psychology
• Specializing in Gen Z research, they provide actionable insights that influence over 19 billion global consumer purchase decisions annually
• Their ability to combine qualitative and quantitative methods ensures comprehensive understanding, enabling clients to make informed and confident strategic decisions.

Pricing

Pricing details are not explicitly available on the website. Bixa offers free consultations with their researchers to discuss tailored research solutions.

Contact

• [email protected]