parks associates
market research company in Addison, United states

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Founded: 1986

11-50

Addison, United states

market research

About

Parks Associates is a leading market research and consulting firm specializing in emerging consumer technology products and services, particularly within the Internet of Things (IoT) ecosystem
They provide comprehensive market research reports, industry analysis, and strategic consulting services tailored to smart home, connected health, broadband, and multifamily property sectors.

Geographic Focus

Parks Associates is based in Dallas and serves an international clientele, providing market intelligence and consulting services on a global scale.

Key Services & Benefits

Comprehensive market research reports on IoT and smart home technologies

Strategic consulting services for product development and market entry

Subscription-based tracking services like Smart Home Dashboard and Streaming Video Tracker

Custom research solutions including surveys, strategy sessions, and trend analysis

Event hosting and webinars on key industry trends and insights

Analyst insights and media resources for ongoing market intelligence

Primary research methodologies including qualitative and quantitative studies

Custom marketing services to demonstrate thought leadership and generate sales leads

Target Customers

Parks Associates primarily targets businesses and professionals in the consumer technology sector, including manufacturers and providers of smart home devices, IoT solutions, broadband services, and connected health products
Additionally, they cater to multifamily property managers, custom integrators, and small to medium-sized businesses (SMBs) seeking market intelligence and strategic insights
Their services are also valuable to industry analysts, strategic planners, and enterprises looking to optimize their product development and market strategies.

Unique Value Proposition

Parks Associates distinguishes itself through over 35 years of expertise in market intelligence and consulting within the IoT and consumer technology markets
Their specialized tracking services, such as the Smart Home Dashboard and Streaming Video Tracker, provide actionable insights and real-time data that inform strategic decision-making
Additionally, their ability to conduct diverse research methodologies, including interviews, focus groups, and trend analysis, ensures comprehensive and reliable market insights tailored to client needs.

Pricing

Pricing details are not explicitly provided on the website. However, Parks Associates offers subscription services for their tracking tools and custom research solutions, which likely involve tailored pricing based on the specific needs and scope of services required by clients.