xcm
marketing and advertising company in Yorkshire, United kingdom

About

• Horizon is an advanced Customer Data Platform (CDP) by XCM that transforms complex data into actionable opportunities
• It offers real-time data integration, enrichment, consolidation, and powerful analytics tailored for analysts and marketers, enabling businesses to engage deeply with their customers.

Geographic Focus

The testimonials indicate a presence in regions such as the United States and the United Kingdom, serving clients like Brown-Forman, Aston Villa Football Club, and Silverstone.

Target Customers

• Horizon targets medium to large enterprises across various industries, including retail, sports, hospitality, and manufacturing
• The ideal customers are marketers and analysts who seek to leverage comprehensive customer data for personalized marketing, customer journey mapping, and strategic decision-making
• Organizations aiming to enhance their digital transformation and customer engagement strategies also form a significant part of the target audience.

Unique Value Proposition

• Horizon differentiates itself from traditional CDPs by incorporating advanced analytics and insights as standard features, rather than as add-ons
• It is specifically designed with the needs of analysts and marketers in mind, offering a user-friendly interface and powerful data science capabilities
• The platform ensures flexibility and agility through seamless integration with any third-party applications, allowing businesses to maximize their technology investments and drive actionable business value.

Pricing

Pricing details are not explicitly provided on the website.

Contact

• [email protected]