split second research limited
market research company in Worcester, United kingdom
Founded: 2015
11-50
Worcester, United kingdom
market research
About
- Split Second Research Limited is a neuromarketing research agency specializing in implicit association testing and biometric testing
- They provide advanced neuro-cognitive tools and market research platforms to deliver deep market insights, helping businesses gain a competitive edge by understanding consumer behavior and preferences.
Geographic Focus
Split Second Research operates globally with a strong presence in the UK, Singapore, Brazil, and the Philippines. Their registered offices are located in London, Worcester, and São Paulo, catering to a diverse international clientele.
Key Services & Benefits
<feature>Implicit Association Testing tools for deeper consumer insights</feature>
<feature>Biometric Recording for accurate consumer behavior measurement</feature>
<feature>Market research platforms including EXPRESS, IMPRESS, FAST, IMPULSE, IMPRINT, FLUENT, BIOMETRIC, ACT, IMPACT</feature>
<feature>Brand Equity measurement using implicit and explicit testing</feature>
<feature>Packaging Testing to assess pack findability</feature>
<feature>Brand Tracking to monitor consumer perception over time</feature>
<feature>New Product Development with neuro-informed design approaches</feature>
<feature>Brand Positioning SWOT Analysis based on research data</feature>
<feature>Pricing & Promotions impact evaluation</feature>
<feature>Product Claims assessment</feature>
<feature>Ad Testing for effectiveness and spill-over effects</feature>
<feature>Public Image analysis using neuroscience and psychology tools</feature>
<feature>Market Category Analysis to understand purchase drivers</feature>
<feature>Neuromarketing and Biometric expertise</feature>
<feature>Interactive app for subconscious preference testing</feature>
Target Customers
- Split Second Research targets global brands and large corporations seeking advanced market research solutions
- Their clientele includes industry leaders such as Coca-Cola, Adidas, BBC, Johnson & Johnson, and Chanel
- The primary audience comprises brand managers, marketing departments, product developers, and businesses looking to enhance their brand strategies through comprehensive and accurate consumer insights.
Unique Value Proposition
- Split Second Research differentiates itself through its expertise in neuromarketing and the application of implicit association testing and biometric tools
- By leveraging these neuro-informed methodologies, they bridge the truth gap between stated consumer intentions and actual behaviors, providing more accurate and actionable insights than traditional market research methods.
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