parents insights
market research company in Manchester, United kingdom

About

• The Insights Family offers comprehensive market research, data, and insights focused on kids, young people, and parents
• They provide real-time research across global, regional, and local levels, enabling organizations to understand the behaviors, attitudes, and consumption patterns of these key demographics.

Geographic Focus

Global focus with data collected from 22 countries, including regional insights such as the Americas and local breakdowns by specific locations.

Target Customers

• Their target audience includes global and local brands, media owners, advertising agencies, product developers, educational institutions, and businesses seeking to engage with the kids, young people, and parents market
• Specifically, companies like Disney, F1, Warner Bros, and others that require in-depth consumer insights to inform advertising strategies, product development, content creation, and strategic decision-making.

Unique Value Proposition

• The Insights Family is the global leader in kids, parents, and family market research, uniquely offering real-time, comprehensive, and statistically significant data from 800,000 family members across 22 countries annually
• Their one-of-a-kind methodology and user-friendly portal provide immediate access to actionable insights, enabling organizations to make informed strategic and tactical decisions in a data-blind environment caused by increased data protection regulations.

Pricing

Pricing details are not available on the website.

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