variety plus marketing & pr
public relations and communications company in London, United kingdom

About

• Variety Plus is an intercultural branding and communication agency that facilitates the expansion of UK and European brands into China and assists Chinese brands in going global
• They offer comprehensive cross-cultural marketing strategies, international campaign support, and full-service implementation through their offices in Shanghai, London, Munich, and Miami.

Geographic Focus

China, Europe, and the United States

Target Customers

• Variety Plus targets UK and European businesses aiming to enter the Chinese market, as well as Chinese brands seeking global expansion
• Their ideal customers are mid to large-sized companies looking for expertise in intercultural branding, strategic marketing, and communication solutions to effectively navigate and operate within the Chinese, European, and US markets.

Unique Value Proposition

• Variety Plus distinguishes itself with its deep understanding of both Western and Chinese markets, being an Official Google Export Partner, and maintaining a global presence with offices in key cities
• They provide tailored, affordable, and sustainable cross-cultural marketing strategies, supported by local teams that develop ideas resonating with local audiences
• Additionally, their comprehensive support and innovative tools maximize campaign performance, ensuring clients achieve their international ambitions.