the institute of promotional marketing (ipm)
marketing and advertising company in London, United kingdom

About

• The Institute of Promotional Marketing (IPM) is the only self-regulating body governing promotional marketing in the UK
• It offers membership services that provide legal advisory support, networking opportunities, industry recognition through awards, educational webinars, and compliance guidance to ensure promotional campaigns adhere to industry standards.

Geographic Focus

While IPM primarily focuses on the UK promotional marketing industry, it also offers the European Review and Approval Service (ERAS) to support international market campaigns, indicating a broader geographic engagement beyond the UK.

Target Customers

• IPM targets a diverse range of promotional marketing professionals and businesses, including freelancers, service providers, agencies, and brands
• Specifically, it caters to: - Individual freelancers and directors. - Agencies with turnover below £1 million. - Agencies with turnover above £1 million. - Businesses seeking compliance and legal support in promotional marketing. - Organizations looking to network and grow within the promotional marketing community.

Unique Value Proposition

• IPM stands out as the sole self-regulating body for promotional marketing in the UK, offering comprehensive legal advisory services to ensure compliance with industry standards
• Its long-standing history of over 40 years, combined with exclusive networking events, prestigious awards, and specialized membership tiers, provides members with unparalleled support and opportunities to elevate their businesses and professional profiles.

Pricing

Specific pricing details are not available on the website. However, IPM offers various membership tiers including Personal Membership, Corporate Membership, and Full Rate Membership, each designed to cater to different business sizes and needs.

Contact

• [email protected]
• [email protected]