the institute of direct and digital marketing (idm)
professional training & coaching company in London, United kingdom

About

• The Institute of Direct and Digital Marketing (IDM) offers accredited digital marketing qualifications, masterclasses by industry practitioners, bespoke corporate training packages, and DMA Professional Membership
• Their services are designed to build practical skills, enhance professional confidence, and support inspiring careers in data-driven marketing.

Geographic Focus

IDM serves over 100,000 marketers across more than 30 countries, with a strong focus on the UK and EU markets as the largest trade association in these regions.

Target Customers

• IDM targets a diverse range of marketing professionals, including individuals beginning their marketing careers, experienced marketers seeking continuous professional development, and businesses aiming to upskill their marketing teams
• With a reach of over 100,000 marketers in more than 30 countries, their offerings cater to both individual learners and corporate clients looking for tailored training solutions.

Unique Value Proposition

• IDM stands out by providing accredited, data-driven marketing education backed by over 30 years of industry experience
• As the accrediting body for the Data & Marketing Association (DMA), IDM ensures that all courses adhere to responsible, customer-first best practices
• Their comprehensive Learning Hub offers over 250 bite-sized modules and 12 accredited qualifications, continuously updated by leading industry experts
• Additionally, the merger with DMA creates the largest UK & EU trade association, offering extensive training, lobbying, and networking opportunities.

Pricing

Access to the DMA Learning Hub starts at £295 excl. VAT per user per year.