outra
market research company in London, United kingdom

About

• Outra offers advanced household-level data solutions powered by data science, machine learning, and AI
• They provide comprehensive third-party and predictive data to enhance first-party customer data, enabling personalized marketing, audience enrichment, and high-precision targeting for businesses across various industries.

Geographic Focus

Outra focuses on the UK market, providing comprehensive household data and insights tailored to businesses operating within the United Kingdom.

Target Customers

• Outra targets businesses and marketers who seek to enhance their customer data with detailed household insights
• This includes Chief Data Officers, Data Analysts, Marketers, real estate agents, removal companies, and companies in sectors like e-commerce, insurance, and property investment
• Their solutions are ideal for both startups aiming for rapid customer acquisition and established companies looking to optimize media attribution and lead generation.

Unique Value Proposition

• Outra stands out by providing the most extensive household-level insights in the UK, offering up to 3,133 attributes per household
• Their solutions go beyond traditional customer data platforms by integrating socio-demographic and lifestyle data with advanced AI and machine learning models
• This allows for highly personalized marketing, precise audience targeting, and GDPR-compliant data usage, giving businesses a significant edge in understanding and reaching their ideal customers.

Pricing

Pricing information is not explicitly available on the website content provided.