irrational agency
market research company in London, United kingdom

About

• Behavioral science-driven market research and insight services, including Narrative Qual, System 3, Behavioural Conjoint, and Hidden Stories subscription, aimed at uncovering unconscious consumer narratives and predicting future behaviors to drive business growth.

Geographic Focus

United Kingdom

Target Customers

• B2B companies and brands across diverse sectors such as pharmaceuticals, healthcare, retail, and technology
• Particularly targeted at organizations in the United Kingdom seeking deep behavioral insights to understand consumer values, adapt to market changes, and ensure their products and services remain essential in tightening economic conditions.

Unique Value Proposition

• Combines advanced behavioral science methodologies with qualitative and quantitative research to provide predictive insights into consumer behavior
• Offers tailored, stakeholder-ready reports that reveal unconscious narratives, enabling clients to make informed strategic decisions and stay ahead of market trends.

Contact

• [email protected]