international shopper marketing group
marketing and advertising company in London, United kingdom

About

• The International Shopper Marketing Group (ISMG) is a network of specialized agencies operating in 16 European countries
• ISMG offers comprehensive shopper marketing services, including sampling campaigns, shopper demonstrations, merchandising, in-store promotions, roadshows, event management, and brand activation
• They provide end-to-end solutions from the conception of campaigns to implementation and detailed reporting.

Geographic Focus

ISMG operates in 16 European countries, including Spain, Portugal, Germany, Austria, the Netherlands, Belgium, Luxembourg, France, Italy, Ireland, Romania, Bulgaria, Moldova, Serbia, Switzerland, and the United Kingdom. Their specialized agencies also focus on specific regions within these countries, such as the Iberian market, German-speaking regions, and Northern Italy.

Target Customers

• ISMG targets brands and companies looking to expand their presence and engage consumers across Central and South Europe
• Their clients range from established multinational corporations to innovative startups seeking tailored shopper marketing campaigns, promotional staffing, and experiential marketing solutions
• Retailers and businesses aiming to enhance direct consumer interactions and drive sales through effective marketing strategies are primary targets.

Unique Value Proposition

• ISMG stands out by offering a pan-European network of experienced, specialized agencies that provide localized and effective shopper marketing strategies
• Their ability to deliver full-service solutions from strategy to execution and reporting, combined with extensive reach covering over 80% of Central and South European consumers, ensures measurable added value and direct consumer engagement for their clients.